A communicologist and journalist by profession. After 15 years working as an editor and post-producer, and having directed television programs such as Zapping Zone for Disney Channel, Trendy Zone for E! and Nomads for Once TV, Miguel Ángel decides to launch into the world of advertising and new media management. As a great connoisseur of current trends in social networks and the Internet, he began his career as a director in Mexico working for Publicis on a launch project in Central America for Takis de Barcel for the Internet. His ability to tell stories comes from having edited and post-produced hundreds of music videos, commercials, television shows and concerts, which also gives him a unique vision when directing. Winner of a Grammy for the Primera Fila edition for the artist Franco De Vita. Liendo has directed commercials for clients such as Urrea, Pepsi, Banorte, Crunch (NestlÊ), NescafÊ, Santander, Barilla, Trident and Huawei, among others.