Ricardo is known for his natural good taste and for its remarkable aesthetic knowledge and management of the technical. He stands out in vignette scripts, stories with a touch of comedy and for resolving difficult product commercials and projects involving complicated filming techniques quickly and with solvency. His quality and experience has led him to work for different markets and for brands such as InBev, Unilever, Danone, Heineken, Movistar, Liberty Insurance and American Airlines.