Tryan is an international director. His refined and minimalist aesthetic is required by the best brands of cosmetics, fashion and design. His work for Pantene, L'Oreal, IKEA and Sony stands out, and he has filmed with Scarlett Johansson, Penélope Cruz and Eva Longoria. Born and raised in Hawaii, Tryan began making his first Super 8 films at the age of eight. A filmmaker for life, Tryan decided to take a short break to also pursue a music career as a guitarist. Upon graduating from Cornell University, he toured Europe with his rock band, The Dambuilders, promoting their internationally acclaimed CD. When they returned to the States, Tryan left the band and moved to New York where he produced two feature films: Rift (1993 Sundance Film Festival's Dramatic Competition) and Murders and Acquisitions (co-director). The following year, his old band The Dambuilders, were signed to Elektra Records and asked Tryan to direct their major label debut. The video, Shrine, received much play on MTV and led to directing contracts for music video and commercial representation with U.S. and Canadian film companies. A born visionary, Tryan George went on to direct over 50 music videos and received multiple best video and best director nominations. His video Innocent for Our Lady Peace was Much Music's Video of the Year 2003. In 1999, Tryan made the seamless transition into commercials and scored himself a hit with his first spot for Bailey's Irish Cream. He was a finalist for Saatchi & Saatchi's First Cut Awards and was well on his way. His clean minimalist aesthetic combined with marked craftsmanship and fluid pacing is constantly achieved through well-contemplated compositions. The results are often fresh and unexpected.